A selection of creative TVC's for Brazil World Cup 2014

Well, unless you have had your head buried deeply into the ground, have not used your mobile phone, or been on the internet, or read / watched any kind of news publication, and have also somehow managed to shunt all forms of social media, you may have heard Brazil World Cup 2014 is about to kickoff this weekend.

I along with millions of others cannot wait.

As with any major sporting event, many of the usual big brands of the world pull their creative socks up to maximise the advertising and brand building potential of such an event. So in light of this quadrennial event (had to look that word up and it means 'every four years!'), I thought I would wet your appetite for what should be an exciting and samba fuelled fiesta and showcase some of the short and longer-form commercials I really liked from around the world.

'Come on England' - maybe a slightly unrealistic wish, but if the ads below reinforce anything, it is that the World cup is a time to believe and dream.

Nike | Last World Cup Commerical

Beats by Dre | The Game before the Game

Nike | Winner Stays

BBC Sport | World Cup Promo

Part 1:

Part 2:

Adidas the Dream | All in or nothing

McDonalds | Gol!

 Chile

Kia Motors America

Sean Garnier dressing up as an old man

And here is one more football related short video that just makes me smile - brilliant.

Whoever your team is, good luck and enjoy it and I look forward to seeing what brands do through social media to embrace the real-time marketing opportunities the World Cup throws our way.

About the author
Si Muddell is a Digital Strategist who has worked extensively both agency and client side. Si is fascinated about marketing, psychology & what motivates people, and loves guitar, surfing and travelling.

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