Gone are the days of 'Matching Luggage' (Link article worth a read)...well in reality sadly not for a lot of brands, but gone should be the days of matching luggage where the expensive hero television commercial is essentially rolled out across digital touch-points for all to hail the campaign as being 'integrated'. These brands then wonder why the digital element didn't meet over-inflated expectations. It was flawed to begin with!
Anyway, that could be an entire blog post in itself.
Social Media and SEO are ever evolving and both can have critical roles in helping a business achieve its objectives. Different marketing channels can have (and should have) different roles - the marketing content created for one channel does necessarily work for another, the marketing tactics created for one channel almost definitely will not maximise effectiveness when used on another.
The infographic below created by Orbit Media Studios explains some fundamental and important differences between the Social Media and SEO across seven categories. Understand each one to maximise both your Social Media and SE0 strategies and to manage expectations of both.
#1 - Speed
#2 - Upper limits
#3 - Topics
#4 - Formats
#5 - Audience Intent
#6 - Effort
#7 - Measurement
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