Colour; something that a lot of us may take for granted, and fewer understand, yet something that can have a huge influence on so many of the decisions we make. Colour can influence our emotions and our mood, it can influence the things you take notice of and the things that you miss, and it can affect us physiologically.For most of us, colour is simple; something is red, something is green, yet just like the majority of the Beatles songs, simple things if used and understood properly can go a long long way. Colour has the potential to be a very powerful string not just to the marketers bow, but also in everyday life and social perception.
Here are eleven popular colours with a brief description of what they stand for, the emotions they evoke, and the known physiological responses.
