Ever approach a task with so much focus, confidence and intent that on reflection you wished you had perhaps slowed down a bit, asked a few more questions, and listened a bit more. The later point being the crucial one! Well, I hold my hands up high as I know I am guilty of this. It's so easy to get caught up with your own objectives, that the needs and wants of the intended audience can sometimes be ignored, or at least not fully understood.
Don't get me wrong, these are attributes that drive my ambition, and well, make me me, however if I was told I could increase my effectiveness exponentially by refining my listening skills, well then you have my attention!
I will caveat the above with a famous quote from Henry Ford, that I think is worth remembering, as pioneers and innovators often deliver a product from a left field angle, and standard rules of listening may not apply. “If I had asked people what they wanted, they would have said faster horses.”
This post isn't just about me, or even about our own personal development, it is about how listening skills, or even just how listening itself can totally (re)-define a company, a project, a campaign. From this, greater, better, and more worth-while results can be achieved; and I completely dig that.