Firstly, what a find. A fantastic TED Talk by Rachel Botsman! Even though the sun was out in Sydney as I watched this talk in my lunchtime yesterday, I was transfixed, engaged and unfazed by the lure of the nice weather outside. Sign of a great talk.
Rachel Botsman discusses collaborative consumption, something which to be honest I don't really know much about. Or put another way, something I thought I knew a little about but now realise there is much more to learn and appreciate on this topic. This talk really made me think outside of my personal management of online reputation and made me think of the evolution in business transactions.
Rachels TED Talk very eloquently puts across the huge role that reputation has, especially for the many growing new businesses that are operating on a trust basis. It's actually quite astonishing at how many businesses / jobs are now being created within the 'Collaborative Consumption' vertical (or should I say horizontal), and as Rachel creativity puts it - Business examples based upon Collaborative Consumption are like "Lemonade stands on steroids".
Influence (think Klout) is an important metric, but real reputation is contextual and is a true weighting that as Rachel argues will become more and more important for business of the future. (It's already happening now).
