Old Spice 'Wolfdog' - Great creative once again

There are ads you love, ads you hate, and ads you just couldn't give a monkeys about.

For me, the last few Old Spice digital campaigns are brilliant, they press all the right buttons of an effective marketing campaign in terms of:

• Grabbing my attention
• Being creative
• Being memorable
• Making me laugh
• Making me want to share it with friends
• Positioning the brand in a fun way to me, the target audience
• Reach
• They are digital....which I love

I don't know the sales results attributed to the specific ads, but if reach, engagement, virality, and brand/product awareness is anything to go by, I would say they have done pretty well!

With my admiration of their recent campaigns, I was pleased to see their new 'Wolfdog' creative. So, if you fancy a chuckle, a few of them are below.

Great creative work.