So many ads....
Every day of our lives, we are bombarded with marketing messages, some (probably exaggerated) studies say the average person sees between 3000 to 2000 marketing messages a day. Other perhaps more sane studies suggest we see 247 images a day. Whatever the number, the key point is that there a lot of companies trying to sell to us; all of the time.The more media we consume across the ever expanding suite of personal gadgets we have, the more marketing we are subjected to. Our brains cannot and do not process all of the images that are in a close proximity to us, therefore for marketing campaigns to resonate, be effective and grab our attention, they need to be impactful. And even if they do grab our attention, they need to hold our attention, make us respond in a positive way, and not drive us mad every time we see or hear it.
So, unless we live in the middle of the desert, jungle or the ocean away from civilisation, it's kind of hard to get away from marketing! Some marketing is memorable, relevant and grabs our attention. Other aka the majority of marketing is just the opposite, we don't remember it, it has no value to us, and/or the more we see it, the more it irritates us.
