10 Tips & Digital Marketing tools for every small business

Marketing can make or break a business. Like a thoroughly and thoughtfully organised dinner party, a well considered and executed marketing campaign can be the difference between satisfied guests that can't wait to come again, or guests that can't throw the next invitation in the bin quickly enough. It's the difference between your company dominating and thriving against competition, or just constantly treading water; or worse still, failing.

There are many simple tools designed to make marketing for business owners as easy and time efficient as possible. Utilised correctly these tools are your best friends, think of them as your royal armoury. The problem is that there are so many tools and opinions on the market it's sometimes difficult and time-consuming for you to find the best ones amongst the quagmire.

This short post is an interview I conducted with a good friend Oliver Mistry; part business owner of the very successful Personal and Corporate Chef company At Your Table, and currently Strategy Director at Leo Burnett, Sydney.

What better way to get some useful insights of a small business beyond the many purely theoretical posts I often read than from a successful, blooming, and fast expanding company that prides itself on service and marketing excellence.

This post follows on from a couple of recent posts I wrote that are also well worth checking out 'Digital Marketing & Social Media Tools' & '10 Marketing & Social Media Blogs you should read'.

Enjoy.