Planning your Social Media content activity

This is a short post to give you the reader a top level look at creating and using a Social Media content calendar and what I call the 'Key Pillars of Social Media Content'. It touches on tone of voice, content creation and dealing with negative feedback, but these elements are not the focus for this post.

Before we begin it is worth noting and accepting that as with most things in life, there is not a 'one hat fits all' solution when it comes to planning your brands Social Media activity - we are innately and sometimes spectacularly different - what works for one person or team may fail miserably for another.

That said, I believe there are some basic pillars associated with Social Media activity that if constantly considered will ensure that your brands Social Media content remains exciting, engaging, and therefore diverse. By using a calendar you will be able to have a 'helicopter view' (sorry for the gregarious use of such an overused and underwhelming marketing term!) of your weekly Social Media activity.

Even though I use Hootsuite Pro and other Social Media tools in a professional sense, I still use a top level Social Media Activity calendar created and shared to our marketing and agency teams on Google Drive, which allows us to discuss and edit it in real-time.