Digital Marketing - What's it all about

This is a time where digital is booming. The last 5 years has seen an exponential increase in Digital Marketing spend; be that on media such as Search, Display, Social Media, Email, Affiliate and let's not forget the many analytics and database analysis tools which (should) be the backbone to any Digital Strategy. More brands are starting to migrate a larger percentage of their marketing budgets from traditional media to digital....

But Why? Obviously the below points really depend on the actual activity but generally..